Our story begins with a shared frustration: information overload. As an individual, parent, customer, employee, and business owner, I experienced firsthand the stress of sifting through endless emails and social posts just to find the information that truly matters. On the other side, trying to stand out as a business felt like a constant uphill battle, where valuable effort and marketing budgets yielded little return. That frustration sparked the creation of SimplyNotified: a subscriber-controlled platform built around their information delivery needs.